your expertise is too valuable to stay hidden inside your company :)

I help professionals share their expertise by creating both the content and the right conditions for it to perform. I turn knowledge into LinkedIn content, experience into thought leadership articles for industry publications, and websites into useful sources for people, Google and AI. My background is less corporate turned freelancer and more strategy turned storytelling. I studied Business Administration, spent three years in strategic advisory, then moved into PR and account management before realising my writing was appreciated. Since 2022, strategy, expertise, writing and distribution have been my thing. Okay, besides surfing. Anyway, let’s hop on a wave!

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What can I help you with?

Thought
Leadership

Turn your expertise into strong content that creates visibility, builds trust and opens up new opportunities.

On LinkedIn Content, strategy & ghostwriting In industry publications Thought leadership in trade magazines Your expertise should not stop at your…

Instagram & Reach Instagram You can post consistently, make good-looking content and still feel like…

Website Copy & Structure Website Copy & Structure You invest in good blogs, you publish regularly…

Case coming soon

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What they say about me

    
 
 
       Posted on Google  
   
   Ellie Merryweather 
 
 
 
 Trustindex verifies that the original source of the review is Google. Lisalotte has been an incredible help to us as a translator and proofreader. Very responsive to all communications, and I can't fault the quality of her work. A real pleasure to work with!
  
 
      Posted on Google  
   
   Matthijs Onland 
 
 
 
 Trustindex verifies that the original source of the review is Google. Lisalotte was part of a PR team that helped us in my previous company. She was quick at understanding the brief and made sure that a story is written in such a way that it is easy to understand and based on the facts available. Clear communication helps in shaving and shaping the story to a great result.
  
 
      Posted on Google  
   
   Fabian Hühne 
 
 
 
 Trustindex verifies that the original source of the review is Google. Helped my company gain traction through creative storytelling and amazing copywriting. 100% recommend.
  
 
      Posted on Google  
   
   Morten Kvam 
 
 
 
 Trustindex verifies that the original source of the review is Google. Lisalotte very quickly was able to understand the company's needs and the values and storytelling of our brand. She refined our communication, adapting it to the Dutch reality. Always delivering on time, great structure in her work and great interpersonal skills made it a pleasure to work with Lisalotte.

Lisalotte van Os

I didn’t start out as a copywriter. I started with Business Administration, then spent three years working in strategy and advisory for a director of operations. After that, I moved into PR and account management, where I realised that writing was not just something I enjoyed doing alongside the strategy.

Blog

LinkedIn thought leadership

Stop Posting Three Times a Week on LinkedIn

There is a lot of advice about how often you should post on LinkedIn. Three times a week is a popular recommendation, because consistency keeps you visible and gives you more opportunities to reach people. The problem is that this advice is often taken as a target rather than a guideline. Once three posts become the goal, you can easily end up publishing things that are simply not worth saying. For professionals who are building a reputation around their expertise, that is a particularly bad trade-off. You are not trying to become known for being the person who posts most often. You are trying to become known for having something useful, interesting or distinctive to say.

lisalottevanos
September 1, 2026
LinkedIn thought leadership
7 min.

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