LINKEDIN POSTS
Be known for what you know. Not just for how often you post.
Wait, are you planning your next LinkedIn post? Grab a coffee and have a think. Sometimes, the things you’re really good at are the hardest to recognise in yourself, simply because they come so naturally. I know that feeling. I never thought of myself as a good writer until other people started pointing it out. An outside perspective can help you see what makes your expertise valuable and how to turn it into engaging LinkedIn posts. That’s how thought leadership is built.
Packages
What’s your pick?
4 LinkedIn post per month
- A complete LinkedIn strategy
- 4 LinkedIn post per month
- Every month a strategy call
- Analytics dashboard
8 LinkedIn posts per month
- A complete LinkedIn strategy
- 8 LinkedIn post per month
- Every month a strategy call
- Analytics dashboard
12 LinkedIn posts per month
- A complete LinkedIn strategy
- 12 LinkedIn posts per month
- Every month a strategy call
- Analytics dashboard
My recommendation for a smooth start
Build authority through LinkedIn
Become recognisable for what you know
LinkedIn can be a powerful place to build a personal brand, but that does not mean turning yourself into a full-time content creator. It means becoming known for a certain area of expertise, perspective or way of thinking. When your content consistently reflects what you know and what you have experienced, people start to understand what you stand for and what they can come to you for.
Share ideas that come from real experience
The most interesting LinkedIn content often starts somewhere outside LinkedIn. A conversation with a client, a decision you made, something you disagree with, a lesson from a project or an observation from your industry can all become a strong post. Instead of filling your feed with recycled advice, we can turn those real experiences into content that has something specific to say and gives people a reason to stop scrolling.
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Turn expertise into a LinkedIn strategy
Know what you want LinkedIn to do for you
Before deciding what to post, it helps to know what you actually want LinkedIn to achieve. Maybe you want more visibility, a stronger personal brand, greater credibility, better conversations with potential clients or a clearer position within your industry. Your LinkedIn strategy should reflect that goal and help determine who you are speaking to, what you want to be known for and which topics genuinely belong on your profile.
Look beyond likes and views
Likes and views can be interesting, but they do not always tell you whether your content is reaching the right people. Depending on your goals, profile visits, relevant connections, meaningful engagement, conversations and enquiries can be much more useful signals. Looking at those patterns over time helps you understand which subjects resonate, what brings the right people to your profile and where your LinkedIn strategy can become more focused.
Users often combine
Bring your expertise to life through content and ghostwriting
Turn your ideas into content that sounds like you
You do not need to become a full-time LinkedIn writer to have a strong presence on the platform. Your raw material might be a voice note, a conversation, an email, a presentation or an idea that has been sitting in your head for months. LinkedIn ghostwriting gives that material structure and turns it into content that is easier to read and share, while keeping your experience, opinions and way of speaking at the centre.
Build consistency without losing your voice
Good ghostwriting should never make you sound like someone else. The point is to make it easier to communicate your expertise consistently without replacing the personality behind it. By combining LinkedIn strategy, content and ghostwriting, you can build a stronger presence on LinkedIn without having to sit down and write every post yourself.
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