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There is a lot of advice about how often you should post on LinkedIn. Three times a week is a popular recommendation, because consistency keeps you visible and gives you more opportunities to reach people. The problem is that this advice is often taken as a target rather than a guideline. Once three posts become the goal, you can easily end up publishing things that are simply not worth saying. For professionals who are building a reputation around their expertise, that is a particularly bad trade-off. You are not trying to become known for being the person who posts most often. You are trying to become known for having something useful, interesting or distinctive to say.